The European Commission invites you to join a “Meeting of Minds”, where we will take a fresh look at innovating smarter new build and retro-fit home environments, with a view to empowering an ageing population to live healthier, more meaningful, connected lives with dignity and autonomy.  Participants of this brainstorm will inform the development of a European Reference Framework for age-friendly housing.

Explore the benefits of a Europe wide approach
Europe is experiencing a demographic shift to a majority older population.  At present, 75 % of European housing stock is not considered to be age-friendly.  Over the last decade, the Commission together with Member States has invested in numerous research and innovation projects to address this challenge.  These projects are faced with major barriers when meeting fragmented market forces.  It's therefore time to join forces and explore the benefits of a Europe wide approach.

We invite you to a European Brainstorm
During this one-day event we’ll hear from experts with fresh views on the topic, coming from academia, government, user groups and the industry on how they envision the future. Afterwards, we’ll spend time working our way through several themes to come up with real-life solutions. At the end of the day, we would like to wrap up with a clear guidance towards the creation of a European Framework.

Please click here for more information about this day.

Would you like to participate?
Please send an e-mail to info@micvlaanderen with your name, organization and job title.  Participation is free of charge.  

The event takes place at C-Mine Crib in Genk.  Click here to download a road map.
We advise you to park on parking 2, next to the building of C-Mine Crib.  Parking is free of charge.
Looking for a hotel?  Here are some suggestions: Carbon Hotel (higher rate), M Hotel (medium rate),  Hotel De Venne (lower rate)

This day is organized by Happy Aging/LifeTechValley, Vicinia and Microsoft Innovation Center Flanders.

With the support of




  • 9h

    Networking Coffee

  • 10h

    Welcome by Wim Dries - Mayor City of Genk

  • 10h10

    Chairman's Introduction & Setting the Scene - Ian Spero, Founder Creative Skills For Life

  • 10h20

    Collaboration across Borders - Peter Wintlev-Jensen, Deputy Head of Department DG Connect

  • 10h35

    A Government's Perspective on the Silver Economy - Dr. Carine Boonen, Coordinator Flanders' Care

  • 10h50

    Is Technology Allowed to Fail? - Yves Rombouts, Partner inno.com

  • 11h05

    An End-User's Perspective - Albertine D'Oultremont & Jean Muysers, CareVille

  • 11h20

    The Caring Neighbourhood - Vicinia

  • 11h40

    Neighbourhoods of the future: with or without nursing homes? - dr. Lien Van Malderen, VUB

  • 12h00


  • 12h30

    Networking lunch

  • 13h30

    Brainstorm sessions on 4 different topics:
    - Alternative Financing
    - Ethical & Smart Cities
    - Retrofitting & Construction
    - Stimulating Entrepreneurship

  • 17h00

    Networking cocktail


MIC Genk

C-Mine 12
3600 Genk

19 oktober, 09:00